Our Story

Cricket Matters exists to help you become a better cricketer.

We build durable, high-performing cricketers by connecting clinical rehabilitation, cricket coaching, and physical preparation into one clear performance system—so improvements hold up under match load, not just in the nets.

Effort isn’t the problem. Fragmented decisions are. Players are often given disconnected plans:

• Rehab that isn’t linked to mechanics
• Coaching that isn’t supported by capacity
• Training that ignores workload and recovery

That’s when form stalls, injuries repeat, and progress stops translating into performance.

Cricket Matters was built to remove that fragmentation.

Everything we do follows the same sequence:

• Clinical clarity first — identify what’s driving pain, breakdown, or performance plateaus.
• Technical refinement second — translate findings into cricket-specific mechanics.
• Physical preparation third — build the strength, power, speed, and workload tolerance to make the change hold up.

Read the full breakdown: The Cricket Matters System

Clinical Foundation (Safety & Logic)
Led by James Breese (Level 4 Sports & Remedial Therapist, LCSP Associate Member), athletes begin with assessment to identify mechanical drivers of pain, breakdown, or stalled performance. If it can’t be assessed clearly, it can’t be progressed safely.

Technical Translation (Cricket Mechanics)
As an ECB coach, James connects clinical findings to the game—fast bowling mechanics, overhead demands, foot strike, and rotational sequencing—so changes are practical, specific, and repeatable.

Performance Capacity (Strength, Conditioning & Load)
Once the foundation is stable, we build the physical capacity required for cricket: strength, power, speed, and workload tolerance. The goal is not a short-term fix, but performance that holds up from the nets to out in the middle—season after season.

Better Every Ball isn’t a slogan. It’s the standard. Cricket isn’t improved through single breakthroughs. It improves through repeatable gains that hold up under fatigue, pressure, and time.

If a change doesn’t make the next ball better—and the one after—it doesn’t belong in the system.

Cricket Matters was developed inside real clubs, across real seasons, and with real constraints.

This system wasn’t built in theory. It was built where selection matters, where players still have jobs, and where progress has to survive weekends, workloads, and match pressure.

What holds up here, holds up anywhere.

James is the Founder and Performance System Architect, accountable for the assessment-first framework that governs every clinical decision, coaching intervention, and training plan.

Supported by specialist practitioners, the system is applied consistently across:

• International squads
• Club cricketers
• Age-Group players

Our work is delivered from our specialist clinic at:

Unit A6, Chapel Farm Industrial Estate, Cwmcarn, Newport, NP11 7BH

This is where assessment, treatment, and performance planning come together—connecting clinical decision-making with performance preparation under one roof.