Our Mission
At Cricket Matters, our mission is to transform lives and unite communities worldwide through the power of cricket. We strive to empower and inspire people to become the best version of themselves—physically, mentally, and socially—transcending the game to create a lasting, positive impact on the world.
Our Vision
We envision a world where cricket serves as a universal language that unites people, inspires personal and collective growth, and drives positive change across societies—making the world a better place through the spirit of the game.
Our Tagline
“Better Every Ball”
This isn’t just a motto; it’s our promise and your journey. We are dedicated to ensuring that you improve, learn, and move closer to your goals with every action taken. It reflects our commitment to continuous growth and the relentless pursuit of making a positive impact.
Our Big Hairy Audacious Goal (BHAG)
Transform lives and unite communities worldwide through the power of cricket—
empowering and inspiring people to become the best version of themselves,
transcending the game to create a lasting, positive impact on the world.
Our Core Values
Humility
We believe true greatness comes from staying grounded and embracing a lifelong love of learning. We approach every challenge with an open mind and respect for others, understanding that everyone has unique strengths to contribute.
Honesty
Integrity is the cornerstone of our relationships and actions. We are committed to transparency, authenticity, and ethical practices in everything we do. We build trust and foster meaningful connections within our global community by being truthful and open.
Excellence
We strive for excellence in every aspect of our work. From the quality of our programmes to our daily interactions, we are dedicated to exceeding expectations and setting new standards. We encourage everyone to pursue excellence, inspiring them to reach their full potential on and off the field.
Our Promises
Our Global Community Promise — Uniting and Transforming Lives
We are dedicated to using cricket as a force to unite people from all walks of life, fostering understanding, cooperation, and shared purpose. We promise to create initiatives that promote social inclusion, cultural exchange, and global solidarity, transforming lives and communities through cricket’s unifying power.
Our Players’ Promise — Better People Make Better Communities
We are committed to empowering and inspiring you to become exceptional players and individuals. Our holistic approach focuses on personal growth, character development, and overall well-being. We believe that by nurturing every aspect of who you are—physically, mentally, and socially—you can achieve excellence and contribute positively to your community.
Our Coaches’ Promise — Inspiring Leaders Who Transform Lives
We are dedicated to empowering and inspiring you to grow personally and professionally. We focus on your development as leaders, mentors, and individuals. By nurturing your potential and well-being, you can enrich your life and positively influence the lives of those you coach, using cricket to create lasting change.
Our Social Responsibility Promise — Making a Positive Impact
We commit to giving back to the communities we serve. Through outreach programmes, support for underprivileged individuals, and sustainable practices, we strive to contribute positively to society and use cricket as a force for good.
Our Environmental Promise — Playing Responsibly
We recognise our responsibility to the environment. We promise to implement sustainable practices, reduce our ecological footprint, and promote environmental awareness within our community.
Our Partners’ Promise — Growing Together
To our business partners and collaborators, we promise transparent, ethical relationships built on trust and shared values. Together, we aim to innovate, grow, and make a lasting impact on the world.
Our Commitment
Inspiring Positive Change Worldwide
We are devoted to creating opportunities that leverage cricket to address social challenges, promote well-being, and inspire hope. We aim to make a meaningful difference in the lives of individuals and communities, using cricket as a catalyst for positive transformation.
Holistic Experience
Utilising innovative methodologies and the unifying spirit of cricket, we offer engaging, effective, and personalised experiences. We integrate physical activity, mental well-being, and social connection to develop well-rounded individuals and communities.
Building a Vibrant Global Community
We foster a welcoming and supportive environment where people from all backgrounds can unite through a shared passion. By cultivating a culture of inclusivity and camaraderie, we aim to strengthen communities and make a meaningful difference in the lives of others.
Cricket Matters—More Than a Name
Cricket Matters is a declaration of our belief that cricket has the power to inspire, unite, and transform lives. By living our core values and embracing the game’s transformative spirit, we strive to make a lasting, positive impact on the world.
Join Us on This Journey
Whether you’re a player, a coach, a fan, or someone who believes in sports’ power to change the world, we invite you to join us.
Together, we can inspire positive change, unite communities, and transform lives through cricket’s unifying power.
Let’s make a better world every ball and contribute to a legacy of excellence, integrity, and unity that transcends the boundaries of the sport.
Let’s make cricket not just a sport but a force for good that enriches lives and connects communities worldwide.
James Breese
Founder Cricket Matters